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Five Steps to Building a Search Site Persona

2011-08-18T23:03:00.000-07:00

It’s easy for online marketers to become distracted by the search engines and forget the real reason they’re doing SEO in the first place: the customer. Customer demand is the driving force behind search and must be the foundation for your SEO strategy.

Whether you’re a SEO newbie or already running a few SEO campaigns, it’s important to take a step back and determine what techniques really align with your customers’ needs.

Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion. This isn’t a very time-consuming process, and will have a significant impact on your marketing efforts.

1. Know Your Target Audience

Identify a target audience that is most likely to turn into customers. Ask yourself: Who's my perfect buyer? For any businessperson (regardless of SEO), this is something you should be able to answer.

Example: Let’s say you’re a shoe supplier looking to grow your online audience, specifically for women’s athletic shoes. Your perfect buyer is a woman, age 18 to 35, searching for Adidas, Asics, New Balance, Saucony, or Nike running shoes.

2. Understand Your Audience's Pain Point(s)

How would your target customer articulate their need for this in terms of keywords? How do they search? Determine the queries that are used by your target audience, are aligned with your business goals, and appear in significant enough volumes.

Example: Your customer is looking to buy new running shoes. You've decided your target keyword phrase is "womens running shoes." How do you reach your target customer, though? Where is she searching? Perhaps, you determine she uses Bing to do her price comparison shopping, browses Zappos.com, and only searches at night when she gets off work (you could use this timing criteria if building PPC campaigns).

3. Provide Real Solutions

Create great content that’s well optimized for the search engines, but also meets the needs of your target customer and provides calls-to-action that encourage users to further explore and engage with your product or service.

Example: Design a landing page that’s optimized for conversion, such that it includes actionable content (e.g., descriptions, images, and reviews for the shoes) and calls-to-action that allows the user to take action (e.g. “Add to shopping cart” or “Purchase now”).

4. Be Compelling

Offer a call to action that compels the searcher to dive deeper into your conversion funnel. This might be a discount code or an online form. Basically, a feature that allows you to keep in contact with a user and offers them sort of incentive to stay engaged with your website and product or service.

Example: Perhaps this is offering users multiple related running shoe options as they interact with search results. For example, if a user clicks on a pair of Adidas women’s running shoes, perhaps you include images of the rest of the shoes you have in stock that are a similar style and color to the ones the user has shown interest in.

5. Know Your Data

Make sure you’re regularly tracking performance metrics that help demonstrate the efficacy of these campaigns.

Example: As this shoe supplier, you should make sure you’re tracking specific metrics for each user’s visit to your website, including rank and traffic for your target keyword phrase.

One of the most overlooked aspects of this process is to truly try to understand the target searcher’s agenda. Think of yourself as you search for something. All the pages you bounce off of, because they aren't relevant, trustworthy, or are too complex for one reason or another.

Search persona only works in context with business goals, and content that was designed for them. Doing only one thing out of the overall list above won’t bring the desired results.

Now that you’ve built your search persona, examine your website’s content and existing SEO campaigns and make any adjustments necessary to align with the criteria you’ve identified in this process.

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Google Advertise "Get as Googlebot" URL Submission Tool

2011-07-18T22:32:00.000-07:00

Google has updated his tools for submitting a advertise URL for indexing. The new device, that has titled "Fetch as Googlebot," lets the users have their site examined more quickly. This may have even been used to clear out the currently cached version of your site.

Fetch's Functionality & limits

If you have preferred to call Google's attention to new sites or pages more quickly, the "Fetch as Googlebot" characteristic is what you have been hoping for us. Fetch lets you see the site exactly as Google's crawler does &, more importantly, lets you tell Google to index that page. If you have updated a huge amount of content or are submitting a new site, you may have even submitted the fetched page & all the pages connected to it.

Most probably to prevent spamming, Google have a limited the total number of "fetches" to 50 per week. When submitting a page & all pages connected to it, there is a huge limit of ten per month.

If you have paid attention to Google over the last year or, you know that their ability to index content quickly has improved dramatically; they are literally hopped up on caffeine. That means you don't must wait long for Google to index your site anyway. So why bother submitting?

When You Ought to Use This Tool

There are far more important scenarios to think about, though.

On the Google Webmaster Weblog entry discussing the issue, the company gave a couple scenarios. For example, in case you have a page with content for an event that is days away, it would be wise to make use of Fetch.

Second, in case you require to get rid of the currently cached version of your site, you can do so with Fetch. Telling Googlebot to take a glance at the site will usually have the content re-checked within 24 hours. Your earlier site version will then replace the cached version, allowing you to hide embarrassing or incorrect content.

Google + Video’s | Latest Google Sparks Video

2011-07-06T22:25:00.000-07:00

Google+
Google+ is a new social project which Google is testing and will roll out soon.
Here is Google plus Link

Google+ is in limited Field Trial
At the moment, we're testing with a small number of people, but it won't be long before the Google+ project is ready for everyone. Leave us your email address and we'll make sure that you're the first to know when we're ready to invite more people.

1. Google+ is currently available on an invitation-only basis.

2. Google does not consider it a Face book competitor (at least publicly).

3. Google+ is currently available for download as an app in the Android Market.

4. When you download that app, it splits off the “Huddle” feature as a separate app.

5. Users can post status updates, and these appear on the Google Profile under a tab called “Posts”. The +1′s and Buzz tabs remain separate. I have to wonder if we’ll see Buzz and Posts merge eventually.

6. What is available now is “just the beginning” according to Google. These are just the first features or presumably many more to come.

7. Circles is one current feature. It lets you share things with different people (kind of like Face book Groups) but with a very different user interface.

8. Another feature is Sparks. This looks for videos and articles it thinks you’ll like, so “when you’re free, there’s always something to watch, read, and share.” Filter Bubble anyone?

Hangouts are another feature. It’s basically group video chat. Google describes it as “the unplanned meet-up.”
10. Instant uploads is a mobile-specific feature. Photos upload themselves as you take them, and are stored in a private area on the cloud.
11. Huddle is another group-conversation feature for mobile. Essentially, it’s group chat.
The Stream
12. The stream is basically the equivalent of the Face book news feed.
13. When you share something with Google+ it’s added to your stream and the stream of everyone you shared with.
14. The stream shows you what all of your Circles have shared with you.
15. If you mention a user, using the “+” or “@” symbols, the person may receive a notification that you mentioned them.
16. You can see who specific posts were shared with in the stream – whether they were shared publicly, to extended circles, or a limited group.
17. You can filter the stream by specific Circles.
18. You can chat directly in the stream
19. You can report inappropriate content.
20. You can search for people from the search box at the top of the stream.
21. Soon, Google says you’ll be able to search the stream itself from the search box.
22. If you leave comments on a post, you can edit or delete them.
23. The same goes for posts, but you can’t edit a post’s sharing settings after the post has been shared. However, you can delete the post and share again to different circles.
24. You can “reshape” posts made by others (like retreating).
25. You can “mute” a post. This will let you stop receiving updates from a post, like if the comments get out of control for example.
The Google Social Network
26. You can use the “Google+ Bar” that appears at the top of various Google products as your connection to the social network.
27. When you’re signed in you’ll see your full name or email address displayed with a photo or avatar next to it, to help you identify which account you’re currently signed in to.
28. If you’ve enabled multi sign-in you can sign in to two different Google accounts and switch between them using the Google+ bar.
29. When you sign up for Google+, you’re also signing up for Picasa Web Albums, so all photos and videos uploaded to Google+ (including from your phone via Instant Upload) will also be available in Picasa Web Albums.
30. You can use the Google +1 button from the stream.
31. You can have a ton of friends on Google+. Robert Scoble quickly added over 1,000.
32. The central user interface is very Facebook-esque.
33. Google+ quickly became the butt of a lot of jokes (and even cartoons), but has also received a great deal of praise thus far.
34. With Google+ Google adds a “You” link to the recently redesigned (painted black) navigation bar across Google properties
35. You can view public Google+ content without actually being invited (Danny Sullivan has a guide on how to view it )
36. China is already blocking Google+. That didn’t take long.
37. Invitations have been listed on eBay.
38. There are already privacy concerns about Google+ but the Privacy Guide can be found here.
39. According to the Financial Times article, you can share something within a closed “Circle,” but someone from that circle can then reshare it with anyone, and even make it public.

Google updates various Logins to nowadays allow 10

2011-07-06T22:05:00.000-07:00

Google has rolled out a used update to its Google Apps Accounts which now lets you now login with up to ten multiple accounts. Allowing you to access your Google Calendar & Gmail alterative accounts simultaneously.

Historicallyin the past the limited on multiple accounts was set to but regrettably the new update does still restrict a few Google features to login. Such as AdSense, AdWords, Blogger & App Engine to name a few.

You are already signed in to the maximum number of accounts. In the event you need to make use of another account you must sign out of all Google Accounts then sign in to the account you need.
Three times you hace signed in to your ten accounts, Google automatically display a mistake message:

In the event you would like to enable multiple sign-ins you need to enable the feature within your Google accounts settings. More information is available from the Google support weblog.

A foretaste of Gmail’s latest glance look

2011-07-06T21:51:00.000-07:00

We get lots of great feedback about how Gmail helps you be more efficient, keep in contact with relatives and friends, and get work done. We have saved you from forgetting attachments and made definite that you got the right Bob. Over the years, adding limitless features to Gmail has made it an increasingly powerful communication hub, but along the way the interface has also become more cluttered and sophisticated.

That is of the reasons we are embarking on a series of interface updates to help strip out unnecessary clutter and make Gmail as stunning as it is powerful. This is part of a Google-wide hard work to bring you an experience that is more focused, elastic, and effortless across all of our products. The changes are not going to happen all directly. They know that you love and care about Gmail as much as they do, and we will be working on these upgrades gradually over the next few months to permit lots of time to understand and incorporate your feedback in to the evolving design.

We are kicking things off with new themes for you to try out as a type of sneak peek at what we are up to. Beginning today, you will see the Preview and Preview (Dense) themes in the Themes tab in Gmail Settings. Why themes? Our new interface will finally expand dynamically to accommodate different screen sizes and user preferences, but until then you can pick the knowledge density that you prefer.

Astral Eclipse Google Logo & Other Eclipse reporting

2011-06-15T20:59:00.000-07:00

Google's a giant fan of the open sky, when awesome things are happening in it. A Google Doodle, as well as heaping scoops fulls of other access points from Google, give users the chance to check out today's lunar eclipse.

The Astral Eclipse Google Doodle

Live from Google's home page, users can see a Google logo that illustrates the current position of the total lunar eclipse (taking place from 11:20 a.m. PT and lasting for over an hour). While users in select portions of Europe, Asia, Australia, Africa, South The united states, and Asia can see the eclipse for themselves, the doodle allows somebody the whole world round to check out the current status.
The slider on the doodle itself lets users check out the various states that the eclipse was in earlier in the day. Google is also showing a special box on the search results page after you click on the logo, telling you that the eclipse is in progress and where it can be viewed from.
This is more of lots of animated doodles introduced in the last years, demonstrating the search giant's increasing ambition in this minor feature. It is expected that the doodle will be available for all of today and will become available in archived format in the near future.

Other Google Lunar Coverage

The doodle is not the only way that users can use Google to keep track of the lunar eclipse. Here are Google's other resources on this topic:

Thanks to a partnership with the Sloop Space Camera, users can check out an interface that gives footage, commentary, and community discussion.
Sloop Space Camera also has an Android app that provides images on the eclipse.
Users can watch a live stream and some condensed videos of the eclipse on the Google YouTube page.
This freshly released Google Earth K ML adds the eclipse to the "sky" layer of Earth.

Google start on Its Groupon Competitor Wednesday

2011-06-02T21:44:00.000-07:00

Google Executive Chairman Eric Schmidt has announced that the search giant will launch its Group on competitor on Wednesday, beginning with Portland.

The news that Google is getting in to the everyday deals space is not a surprise. Google tried & failed to acquire Group on for $6 billion last year. A few months later, Mash able exclusively learned that Google was developing a Group on competitor called Google Offers.

The massive selling point for Google Offers is that it will integrate seamlessly with Google Wallet, the company is NFC-based payment method launching this summer. In lieu of printing out a coupon or bar code, done offers are put in to a user is Google Wallet, where they are automatically saved & redeemable. Finally they are going to be utilized automatically through NFC.

At the D9 Conference in Palos Verdes, Illinois, Schmidt & Stephanie Tilenius, Google is VP of commerce, demonstrated the company is new product. It is like Group on in that it provides users an everyday deal from thousands of merchant partners. Google showed off a deal for $10 worth of Floyd is coffee for $3 on stage.

Google Offers will be obtainable Wednesday in Portland & finally will roll out to New York, San Francisco & other cities in the work of the summer.

Improve Your site URLs for getter SEO

2011-05-24T02:03:00.000-07:00

Your URLs provide a chance to let search engines & people know what your page is about. Conversely, in case you don't pay attention to your URLs, they may provide no value for your site's SEO (search engine optimization) or for your human visitors, either. Badly designed URLs may even trip up search engines or make them think you are spammy.

• Include a few important keywords in your URLs.

A keyword-infused URL can:

"If you have got a, or words in your URL that can be perfectly normal. As it gets a small longer, then it starts to look a small worse. Now, our algorithms usually will weight those words less & not give you as much credit." -Matt Cutts of Google
Help visitors see that the page they are on is what they are looking for. Would you see example.com/blog/219058 or example.com/blog/cute-puppies? People will see your URL in search results, at the top of their web browser while they are on your page, & any place where they may save the URL for themselves - like in bookmarks, or an electronic mail.
Give search engines more indication of what your page is about, & what queries it ought to rank for. A URL without keywords won't hurt you, but it is a missed opportunity. A competitor who is placed relevant keywords in his URLs may rank higher than you for those keywords.

• Keep your URLs to fewer than 115 characters.

Long URLs can look like spam. As the URL gets longer, the rating weight given to each word in the URL gets spread narrow, and becomes less valuable for any specific word.
Research shows that people click on short URLs in search results once as often as long ones. Shorter URLs are also simpler to share on social sites like Twitter and Stumble Upon.
You can by hand check the character count of all of your URLs to make sure they are not long. The About Us Site Document can do it automatically, and point out any URLs that are longer than 115 characters.

• Don't use more than a few query parameters in your URLs.

In a URL, or & indicates that a parameter (like id=1234) will follow.

Here's an example of an all right URL (the kind you use to track your marketing in Google Analytics with one query parameter: http://www.example.com/page?source=facebook

Plenty of query parameters may cause search engine robots to enter a loop & keep crawling the same pages over & over again. You could finish up with search engines failing to index a quantity of your most important pages.

Bad URL with plenty of query parameters: http://www.example.com/product?id=1234567&foo=abc123def&color=yellow&sort=price

   • Use hyphens instead of underscores in your URLs.

Also, people cannot see underscores in a URL when the link is underlined, as plenty of links on the Web are. So hyphens are friendlier for people, and make your site more usable.

Search engines see underscores as a character. This means that your keywords will be seen as a single long keyword, and you'll lose any SEO benefit they could have incurred. A hyphen, however, is seen as a space that separates words. Hyphens are better for SEO because they permit search engines to interpret your web page as relevant for more keyword phrases. That said, Wikipedia's links have underscores, and they appear to be doing all right in search results :-)

So... example.com/adorable-kitten-picas is better than example.com/adorable_kitten_pics

   • Keep all of your important content less than 3 subfolders deep.

A subfolder is a folder that is visible in a URL between slashes. For example, in http://www.example.com/articles/name-of-page, articles are a subfolder and name-of-page is an article in that subfolder.

When it comes to subfolders, search engines assume that content living lots of folders away from the root domain (like example.com) are less significant. So it is best to organize all of your important content so each URL has no over subfolders.

Bonus: Using subfolders lets you make use of "content drilldown" in Google Analytics to basically view information for all the pages in a given subfolder.

Here's another way to give it some thought: Make positive your URLs have four or fewer slashes (/) after the domain name. Here is an example URL that is a web page that is subfolders deep: http://www.example.com/articles/foo/page-name.htm

   • Don't have too many sub domains.

Lots of sub domains may cause issues for search engine optimization. For more information, read Multiple Sub domains: Classic SEO Mistake.

A sub domain, or listing, is something that comes before the domain name in a URL. For example: http://blog.example.com. Technically speaking, www. Is actually a sub domain.

Google More algorithmic updates could be on the way to SEO

2011-05-10T06:18:00.000-07:00

The president of a search promotion company has predicted that Google is not yet completed in its fight against black-hat SEO practices.

Writing for Search Engine Land, Eric Enge said that despite the search engine having punished hundreds of content farms in its recent Panda updates, they believes that more algorithmic updates are around the corner.

They said: There are still way lots of sites that are prospering through the use of poor quality link building practices and the Panda algorithms do not address them directly. These poor practices frustrate publishers that try to play by Google is rules.
Enge even predicted that the sorts of tactics that they think may be targeted by Google in the near future.

In an interview with Reuters, fellow SEO company president Dave McClure said that despite all the recent algorithm changes, search engine optimization remains a key tool for building traffic.

Enge cited irrelevant links, keyword heavy weblog posts and footer links as tactics which might even see their value shredded by Google in the near future as they are often used by poor quality sites.

They said: Even though social is rising in ascendancy, it is going to take a long time for [SEO] to become irrelevant.
Those who are worried that their net site may be punished by future algorithmic updates might be tempted to hire the service of an SEO company who will use their expertise to increase net site visibility in the search engines.

Google to disclose World Music Beta by Google on Tuesday

2011-05-10T05:56:00.000-07:00

The news will answer months of speculation that Google has been working on a cloud-based music service. Industry analysts have long speculated that Google could be developing a social network, and that music could play a giant role in it.

Google confirmed late last night that it is set to launch an online music service at its annual Google I/O developer’s conference Tuesday.

A Google spokeswoman told Computerworld the company is unveiling what is been dubbed Music Beta by Google in the coursework of the opening day of the conference, which is being held in San Francisco.

The Google spokeswoman did not elaborate on what the music service, but the Wall Street Journal, citing unnamed sources, reported on Monday that Google planned to unveil a music service this week. The document speculated that the service would resemble Amazon's Cloud Player, a cloud-based service announced in late March.

"Certainly, this might be social because you could share what you are listening to with all of your friends," said Rob Enderle, an analyst with the Enderle Group. "This definitely could be used as a first step to Google beginning a social network.”

Google's music service is designed to enable users to upload songs and then stream them onto Smartphone or PCs, according to the Journal, which added that Google has not secured licenses from the major recorded-music companies, so the service would not permit people to download music.

If Google does release a music service, it would compete with Amazon's new service, as well as, to a lesser extent, with other industry players like Apple's hugely popular iTunes and Rhapsody offerings.

"This competes with all of the [online music services] in lots of ways," said Enderle. "You're only going to listen to song at a time no matter what service you are using. This is much more limited but I would expect it to be a hell of a lot cheaper. You are limited to whatever music you have access to. You would not have access to a immense repository."

12 Popular Keyword Organization Tips & Tools for SEO professionals

2011-05-04T21:58:00.000-07:00

Given Google's new approach to search (where dead weight can harm your lovely pages) organization is more important than ever.

Before Google's Panda update an effective SEO strategy was to "make a page for everything." In case you are Wikipedia that strategy may still work, but for most sites that approach is a high risk & low return approach. Clustering like keywords together and using that to help set up your site's information architecture is a lower risk and higher returns strategy.

Ad Group Filter

We created an advertisement group organizer tool which aims to generate a footprint for keywords by putting multi-word keywords in alphabetical order & stemming the keywords. The output is TSV, so you can copy it and paste it in to a spreadsheet for further analysis. It also lets you make use of cease words to filter the list. This can not only be used for organizing keywords for paid search, but also to help organize them for your SEO efforts down to a per-page level.

Read More..

Seobook.com..

How Google Can Creates Black Hats From Today's SEO

2011-05-04T21:36:00.000-07:00

The #1 aim for any organization is self-preservation. When people feel things are & they are getting by they are fine with squeezing out more efficiency in what they do & figuring out ways to pay the bills. But when people feel the table is tilted at some point they cease caring & do whatever it takes.

Some longtime Ad Words advertisers have recently been punished for affiliate ads they ran 8 years ago where a number of the sites they promoted at some point fell out of Google's graces through an commercial method which never lets you delete your history & offers ex post facto regulations that turn a regular advertiser arbitrarily in to a spammer.

In two weeks it will have been two months since Google first launched Panda. Outside of bloggers with 50,000 RSS subscribers few (if any) reports of recovery from Panda have been seen. A quantity of the theories floating around what caused Panda try to tie it to Ad Sense & lots of Google's Ad Sense case studies are now highlighting best practices to follow in case you need to be like the sites Google torched.

I won't run Ad Sense on our main sections of this site because it would be tacky & damage perceived credibility (having a "submit your site to 2000 search engines for $29" commercial next to the content doesn't inspire trust on an SEO site). I could generate a content farm answers section of the site that mirrors Asks strategy, but with a higher level of quality. I won't though, because it would be viewed as spam because I am me. One time again, SEOs ought to be held to a higher standard than search engines. ;)

As if that wasn't conflicting, a number of the site owners that were torched by Panda received automated messages that they were missing out on revenues by not using the maximum allotted number of commercial units. After the giant fall off from Panda, Google has been pushing Ad Sense so hard that plenty of site owners have been receiving unsolicited emails from Google proposing they sign up for Ad Sense.

Requests control in the Kingdom of Content

2011-04-28T21:59:00.000-07:00

The "Content is King" cliche holds as a core premise that there are a limited number of content distribution channels, and so usage is directly related to the value of the content being distributed. While Web 2.0 delivered an excess of new tools and resources for creating and distributing content online, there was really only one new distribution channel that needed to be considered: The browser.

Duking It Out On the Road to Content Consumption

As the gateway to the connected experience, browsers became the theaters of war for companies trying to control this beachhead of online content consumption. The first was a bloody skirmish between Internet Explorer and Netscape that left the latter a bag of open-source bones picked over by Mozilla. However, by the time an all-but-abandoned IE 6 was trying to fend off Chromatically, the war had become more of a cordial disagreement than an armed conflict. So, while Time magazine was naming me (and you) its Person of the Year, the web browser was becoming just another app.

Creating a Connected Experience

In the short term, the changes impacting how people interact with digital content will undoubtedly come in the forms of ubiquitous broadband connectivity, inspiring new devices, and the addicting applications and services that are being used on them. Of those three, it is the applications that will be at the core of the connected experience. The best devices will be the ones that provide a great platform for applications and then get out of the way. Look at Apple's i-devices for example. Apple's success with i-devices is in many ways about how transparent the hardware is, the iPhone has three buttons and the rest are apps.

Winners (or Losers) In the Content-Consumption Race
Let's start with Clipboard for instance. Voted last year's iPad "App of the Year", Flip board defined the digital magazine category for tablet computers by aggregating content from around the web and compiling it into a compelling "magazine" interface. Up until its most recent release, however, the content it delivered was limited. Yet, because the experience was so powerful - and the app so popular - publishers were rushing to get featured within its garden of content. In many ways, it was the experience that drew the users, and the content followed. In its most recent release, the content available is far broader than it has been previously. his advancement should delight the large user base that Clipboard built by delivering an innovative content-consumption experience.

Thinking Beyond the Browser
But it is not just about traditional or social media. The kingdom of content is vast, and while it certainly includes consumer content like music, movies, news, and social chatter, it also includes business content. Some of this content, such as market research, market forecasts, or financial data, may be a product of the business providing it, while other content, such as product information, sales performance, order fulfillment, video demonstrations, or return-on-investment analysis will be content distributed internally to empower sales. As more and more sales reps are equipped with smartphones and tablets, B2B app stores will become largely filled with sales Enablement and CRM applications that will redefine the customer conversation in the Age of Apps.

Building a Kingdom of Content

So, what does it take to develop an app strategy? Start your journey by visiting the app store. The user experience is the "product" that goes into the app store, not the content. While content is a critical component of the experience, the real premium needs to be placed on both designing and engineering memorable and seamless branded user experiences. Requirements definition, user experience design, and software development are skills that most marketers will need to become more familiar with, along with application marketing.

Succeeding In the Age of Apps

So as apps are rendering obsolete everything from record and bookstores to local libraries, they will also relegate spreadsheets, order forms, and data sheets to the back office of business communications. Both the rise in wireless connectivity and the enormous array of new connected devices will put apps, mobile, Web, tablet, television, etc., at the heart of the user experience, whether those users are consumers, business customers, or sales professionals.

Read More..

CRM.com..

For Royal Wedding, 5 commands from Google

2011-04-28T21:39:00.000-07:00

1. Royal wedding live on YouTube:
The entire ceremony on Friday will be live streamed in real time on http://www.youtube.com/theroyalchannel. The live stream starts at 11 clock SA time. Internet users can watch the wedding procession, the ceremony in Westminster Abbey and the newlyweds sharing a kiss on the balcony. Alongside the live stream, The Royal Channel will also feature live blog commentary of the event to give timely updates and insights as the day unfolds.

2. The wedding route in 3D:
If you like to have a look at the route that the wedding couple and their entourage will take on Friday you can do that with Google Earth: Google Earth makes the complete route available in 3D . Starting at Westminster Abbey, over to the House of Parliament, Big Ben and the Horse Guards Parade to Buckingham Palace. A video of the wedding section is of course available as well.

3. Google search trends
Google’s search trends show that, in addition to the UK and the United States, the top ten countries searching for “royal wedding” include places like Singapore and the Philippines. In addition, fans will find the top ten searches for the royal wedding on Google Insights for Search.

4. Google Translate:
The royal wedding is the No. 1 topic in media worldwide. Wouldn’t it be nice to be able to read international press reports about the wedding in your language? Google’s translation tool makes it possible. Users simply enter the web address (URL) of a medium – such as http://www.bbc.co.uk/ – in the left panel of Google Translate and then click “Translate”.

5. Real-time search:
By entering the search terms “wedding prince william and kate middleton” for example on http://www.google.com/realtime you will get the latest comments from people on social networks about the topic.

And for those of you who are inspired by the royal wedding and want to plan a wedding now , Google provides practical and free tools that will simplify the planning process: http://www.google.com/weddings/

Read More..

Memeburn.com..

FaceBook FFF( FaceBook Fake Family) connections

2011-04-27T00:29:00.000-07:00

While Facebook critics blame the site for diluting the meaning of the term friend and launching an assault on face-to-face interaction, the site has served as a useful tool for parents to stay in touch with their children who are away at college.

Tremont resident and Pekin Hospital nurse Karen DeMarini says the social networking site is the perfect tool for following what is going on with her daughter, Marisa, and her daughter’s friends while Marisa studies photography at Columbia College in Chicago. She has a son who recently returned home from college, as well.

“Nothing replaces being able to hug my kids or snuggle in front of a movie, but it helps me maintain the closeness, DeMarini says. It makes them seem like they’re close, like I can reach out and touch them almost like they’re in the next room.

According to DeMarini, her daughter’s friends are all studying either photography or film, so DeMarini can not only stay informed about Marisa and company’s social statuses, she can also follow along with their school projects which they post to Facebook.

It is this ability to share experiences more completely that DeMarini says has revolutionized communications between family members and improved the ability of families to stay close beyond the relationship she maintained with her own parents as a college student in the ’70s.

“It’s totally different because you couldn’t sit down with your parents and share clips and book critiques,DeMarini says. Communication is multimedia, now.

Also, Facebook provides a space where many members of the younger generations keep and share so much of their lives. DeMarini says her daughter and friends started a private Facebook group DeMarini could access to share there experiences on their recent trip to Mardi Gras in New Orleans. According to DeMarini, she could see photos the friends posted as they enjoyed their trip. Adds DeMarini, I could see what they had for breakfast if I wanted!

It gives DeMarini more access to what happens in her daughter’s life, as opposed to pre-Facebook days when a parent only had access to what their child was willing to tell them over the phone.

Facebook actually provides parents unprecedented access to their children’s lives. The weekly call home has been replaced, in DeMarini’s experience, by a daily check-up.

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PekinsTimes.com

How to Encourage your art onto the Facebook

2011-04-27T00:22:00.000-07:00

If you are an artist and you want to get your art online quickly and inexpensively, start an "official page" on Facebook (aka "fan page" or "business page"). There are at least five reasons why Facebook should be an artist's first step toward an online presence:

1. Facebook has over 600,000,000 users. SIX HUNDRED MILLION.

2. You don't have to be a member of Facebook to view a business page. They are public.

3. Facebook pages are indexed by Google and appear near the top of search engine results.

4. Facebook allows you only 5,000 friends, but you can have unlimited fans on your page (Likes).

5. Facebook pages are free!

When you decide that this is a step worth taking, log in to your Facebook account and visit www.facebook.com/pages/create.php to create your official page. Differentiate the page from your profile with modifiers. A couple of examples of page names are Annette Buckner Hall Art and Kim Werfel Portraits and Fine Art. It's important to get the name right because you cannot change the name.

To promote your art on Facebook - regardless of your medium - you have to have images (images of your art or performances). While you want to use images of yourself for your personal profile, you should feature your art in the profile image on your professional Facebook page.

You should also create albums of your art on your page. To do this, click on Edit Page and add the Photos app. The Photos link will appear in the left sidebar of your page and you can start posting images. Group images on Facebook into albums with consistent themes such as "images from June performance," "2011 artwork" or "work in progress." Don't stray from the theme of the album and you can edit your album images and titles later if needed.

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The Durham News..

Mantle May County man creates a living helping others win Google's help

2011-04-25T11:27:00.000-07:00

UPPER COMMUNITY - Type a search Keywords in Google and a list appears. But the results and their rankings are anything but chance.

Ken Wisnefski knows all this.

The 39-year-old Ocean City occupant built an online marketing business that it helps companies to make their websites more and more famous on search engines such as Google and Yahoo and more popular on sites such as Twitter, Face book and LinkedIn.

WebiMax, the company he was started in 2008 in Mount Laurel, Burlington County, recently it have opened an office off Stagecoach Road in Upper Township.

He expects that the region to be the site of more growth of the company, which has a last year, had about $5 million in revenue, he said.

"Clearly this is where we are going to be expanding as well to try to influence some of the talent in this particular community," he said
.
The company dish up as consultants or help businesses running online-marketing campaigns.

One of the keyword phrases in this line of work is called "search-engine optimization," which has relates to a company's listing on search engines. For example, when someone types "Atlantic County Restaurant" in Google, a list of businesses pops up. WebiMax makes a company's website good-looking to Google criterion that helps give it higher rankings, more famous listing.

The higher the listing, the more likely it will be sight.

The premier location of the country on search engines is called "above the fold," an old paper keywords for the most visible stories showing on the top half of the page. In Internet keywords, it is the search results one can see the without having to scroll down.

How to search engines prioritize rankings is part of a complex, always-changing and sometimes enigmatic process.

Contact Us

2011-04-25T07:30:00.001-07:00

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The New Google Analytics Tool Available to Everyone Here !

2011-04-25T04:03:00.000-07:00

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates.

I’m very excited to announce that the new version of Google Analytics is now available to all Google Analytics users in all languages. When you sign into Google Analytics you’ll see a link to the new version in the top right of your account.

If you haven’t, we encourage you to try the new version today. There’s a host of new features to help you do better analysis. We’re also constantly making updates to the new version.

Here’s a five things to try in Google Analytics v5:

    * Create an additional dashboard to focus on your important metrics
    * Set up an Event Goal to track interactions like downloads and video engagement
    * Graph and compare any two rows over time with Plot Rows
    * Check out your favorite report (Did it move? Our Report Finder can help)
    * Flip between your different profiles and sites while staying focused on the same report

So what happens next? You’ll continue to have access to both versions of Google Analytics, and you can switch between them at any time. If you find anything that doesn’t work or could be better, let us know. We especially want to hear about issues that force you back to the current version. We’re still hard at work on enabling a few features from the old version including PDF export and email scheduling, and they’ll be coming soon.

Google's Panda update might take along paywalls

2011-04-25T02:37:00.000-07:00

ONLINE ADVERTISING BROKER this is Google have installed updates to its page rank algorithm that be supposed to highlight quality web content over search engine optimized (SEO) mangle and endorse quality journalism without pay walls.

Google's Panda update that was rolled out on the solid’s English language search engine on 11th April, with the firm maintaining that it will be produce search results that favor high quality websites, not ones that really heavily on SEO. Now a day’s results from web analytics firm Search metrics shown that some of the UK's related websites are most popular websites have suffered to significant declines in Google visibility.

Google Visibility on a search engine is a metric used to measure that how to result in the top a particular website appears when particular keywords are entered. Search metrics CEO Horst Mr. Joepen told That the INQUIRER that websites that have a low search engine visibility appear on farther down in search rankings and are spotted by less web users, adding that it would be "very bad" for website traffic in Google Search.
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Joepen said that also Search metric’s examinations showed that the some price comparison websites fared particularly badly in its visibility examinations with Google's Panda algorithm. His firm reported visibility drops of up to 98 per cent, with Joe pen saying that the declines were so great that the firm had to manually double check the validity of its algorithm.

When Google proclaims its Panda update the search huge claimed that less weight would be placed on websites that put into practice SEO, or in simple terms, spree on keywords. Google now says that all quality, not quantity of keywords, is what it looks for; a claim that is backed up by Search metric’s examinations.

Search metric have found that the time users spend on a particular website now plays an important role in where it is ranked. Joepen said that "all the pressure on the industry is to avoid SEO keywords" but added that Google might need to reconsider its algorithm as it has caused "collateral damage" to some websites.

Joepen also said that the Google's alters could mean a return to quality content being ranked near the top of Google's search results. More than that, Joepen’s comments suggest that all pay walls might not be the way to fund high quality reporting, despite what Times' owner Rupert Murdoch keeps hitting on about.

If Google's new algorithm places that greater weight on quality content then advertising income should be able to fund good journalism. Jeopen mentioned that one Search metrics client that had raised a pay wall only to find that it blocked Google's web spider, causing the website to slide down in Google's rankings.

Google Updates AutoCompleteTotal Suggestions For Future Searches

2011-04-25T01:57:00.000-07:00

Google have updated of the Google Auto complete total characteristic. The auto complete operates by forecasting searches as you are typing your search keyword or set of keywords. With their Google immediate, auto complete suggestions that improve and go faster your search knowledge according to the company. This is a latest update targets to the further improve the feature with searches that have been not often or even never been searched before.

The auto complete features are suggestions or predictions are based on its surveillance of the most popular searches run by people on Google. The company says that a great number of the questions they receive be inclined to be hardly searched for previously. Hence, this makes it will difficult to provide a predictions based on popularity. For those type of searches. Complicated the update made especially for such queries, a software engineer says,

Now what we’re doing is making predictions based on only part of your Google search-specifically, the last word or words. While few people have searched for -Florida state legislature building-, many more have searched for -state legislature building-. By looking at just the last part of what you’ve typed into the box, in this case state senate buy, we can generate a prediction for building. You’ll see a dropdown box below the end of your search with predictions for just what related that word.

According to the software engineer, the updated feature will be particularly help that while running long queries as such queries are likely to be stranger too. To select the suggested query, you simply click on the suggestion or shot down or up and strikes enter as before.
The update is in result for all the English language users of the search engine approximately the world. Other language of users can be expect this new update in the near that future as the company makes some more different improvements and runs that some more tests on the feature in Google searches.

Google and Apple User-Location information Collection punctual Security Alerts

2011-04-25T00:39:00.000-07:00

Apple Inc.’s iPhone have been come to under the fire recently as security researchers established that the Smartphone records user location information and sends them back to Cupertino.

According to a report by the protector, it seems like that there is a following device that saves all the details on the phone itself then the information is copied on top of the computer that is coordinated with iTunes.
The root of the matter is that Apple is storing the information, not so a great deal the functionality of being able to be follow user location.

The well print in the 200 word conditions and circumstances for its iTunes program, states the following:
"Apple and our associates and licensees may collect the information, use, and share exact location data, including the real-time geographic location of your Apple computer or machine. This location data is collected incognito in a form that does not personally identify you and is used by Apple and our associates and licensees to provide that all and improve location-based products and services. For example, we may also share geographic location with application providers when you choose in to their location services."

Sen. Al Franken has a formally written to Apple’s Chief Executive Officer Steve Jobs articulation his condemnation about the security location device and its implication for iPhone users in the world.
In Sen. Franken’s letter he has questions Jobs about the clearness behind the iPhone's follow and the motive behind storing the information.

"The survival of this information—stored in an unencrypted arrangement—raises serious privacy concerns. ... Anyone who gains access to this single file might likely determine the location of a user's house, the businesses he recurrent, the doctors he visits, the schools of his children be present at, and the trips he has been taken—over the past months or still a year."